Product known to the Public: Product Propagation through
Blogs and Public Relations on the Internet
company and having identified some markets and some
products, does not mean that people know about you. Now
comes the difficult part in making your products and your
expertise known to potential clients. Many business ideas
have died, because of the inability of their owners to
attract sufficient customers. Don't let that
happen to you.
the systems to their fullest, either through the
internet, or, through "word of mouth" or
leaflets and flyers. Today you can also use
blogs, ezines, twitter.com, linkedin.com, or facebook.com
to propagate your ideas and what you have to offer. One
thing you have to be careful though, is not to be too
blatant about "tooting your own horn" on sites
like twitter or facebook. Because, if you do that, people
and potential customers will get turned off easily and
will no longer read your contributions.
if you use blogs, you better think hard about how
you write an article that will drive people to
your site. That is how products like how to write a newsletter become useful.
write ezines and you want them published, it is a good
idea to have them formatted correctly, so that little of
no editing has to be done by the recipient. The PDF Creator is a great help
e-mails to potential clients is another way to make
yourself known. But you have to know how to formulate your e-mails and what is
acceptable and what is considered spam.
How To Create
Powerful, Award Winning, Money-Making, Membership
Building Newsletters For Your Business,
Club, Society, Group, School....
Imagine turning out a
publication that just smacks of professionalism,
that looks like it had a whole creative team
working on it for months, that impresses its
readers with editorial content, and which wins
numerous awards...but you - and only you - know
that it took you just 20 minutes or so to put it
all together. And anytime you need to publish
more editions or another newsletter...it's all
there for you, just waiting to be used.
There is a big difference between permission
email marketing and spamming. We are not
talking about using software that can harvest
emails addresses from the Web or even those
CD-ROM's with "10 million email
addresses" floating around. The fact is,
without getting permission you are just sending
out spam and that will land you in some big
trouble. Sites can be shutdown, ISP's canceled
and people basically being
"blackballed" from the Internet
opt-in email is one of the most marketing
powerful tools around, and if you do not
use it, whether for an on, or for an off-line
business, you are not reaching a major part of
There are Toolkit
which provide you with "Trade
Secrets To Build Your Own Incredibly Successful
Blog Publication". You can also
apply the same techniques.
that you are the owner of an Blog with a list of
10,000 subscribers and growing. Suppose each time
you click 'Send' and email your list, you
were guaranteed to get 50c (as an average) for
every subscriber to your list.
$5,000 just for writing an email - not bad!
this really happen? You bet it can and
see, top Blog editors all know
the average value of a reader and they know the
secrets that create, build and maintain their
hugely profitable Ezine publications. Of course
some readers will never buy, but others will
frequently purchase the products recommended by
the list owner and that's how the average value
is worked out. Now if you have an Ezine and a
series of products you sell, you are on a winning
streak all the way!
The concept behind content
marketing is using content to build an audience
BEFORE you have anything to sell them. You can
then learn about your audience, their pain
points, and the solutions that they would really
pay money for.
There are some i blueprint for building a
business from content, but more than that,
its an extensive guide for creating content
that rises up above all the noise.
Creating great content isnt enough. You
must write from the intersection of your skill
and passion (your sweet spot), target
a narrowly defined audience that will find your
content indispensable, and then find
atiltthat content hole that no
one else online is filling. By following this
formula, you have a story to tell that will stand
out from the clutter
In a way, its so simple that its hard
to believe that this isnt the way its
always done. But so often, brands go into content
without any real plan, or if there is a plan, it
looks virtually everyone elses.