|Tools for Expanding your Internet Presence|
Expanding your Internet Presence
Using the Internet for marketing your business venture has become a popular and cost effective option. While we would certainly not recommend that you rely solely on the Internet for propagating your business, the Internet can be a great help. But you have to integrate it into an overall marketing and selling strategy.
The Internet Marketing Effort
The key to being found on the Internet is being found by the search engines such as Google, Yahoo and dmoz. There are many others, and some of them, like AltaVista or Lycos have almost disappeared in the English speaking areas, but are still important elsewhere. Some are specific to a country like wanado.fr in France. Many of them today use the search engines of Google or dmoz.
In order that search engines know about your website, you have to register them with these sites. It is true that eventually, the search engines will find you by themselves. Though that might take a long time. The ISP, such as directnic.com, enable you to register your site, once it is up. Others don't and you have to find out yourself how to go about and propagate your site on the web.
There are a number of programs and information sources that can help you how to do that successfully. These products will save you a lot of trial and error effort and will, in the end work out far cheaper then when you try to find out everything yourself.
Below are a selection of the best of them.
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
If you want to know more about this topic, please consult Googles Search Engine Optimization Guide. It has an outstanding section of SEO for Starters.
The Tools offered by Google
Google itself offers an extensive set of tools and we would like to stress that non of the above products have any association with Google. But if you have the time and the patience, then the tools offered by Google will get you there. Just go to Webmaster Tools and you will be amazed what you find there!
In addition, once you have the site up, you can go and enter it for traffic analysis at Google Analytics. That site will provide you with all the traffic data you need so that you actually know where your visitors come from, how long they stay on your site and what they look at!
Other Products to Manage Internet Sales Traffic
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