An Internet Presence for your Business
When you start your own venture, the
number of choices you have to make, to get the thing
going can be quite overwhelming. One of the issues that
inevitably comes up will be whether you want, or need an
internet presence. This decisions involves a lot of
choices and considerable thought. Besides that, it will
require time and money. Not a lot of money, but still
money, when the supply is limited!
The two questions you must
inevitably ask are:
an Internet Presence necessary, useful
and beneficial for my Business? and,
much does it cost me to set myself up on
the internet and give myself an internet
Whether you consider an
Internet presence depends on your type of business.
If you start with a "captive consultancy
venture", meaning that you have one or two
clients which might come from your former job, then your
Internet presence is, initially, of little importance.
Your clients know you, and they know what they can expect
from you. But, do you want to remain a company with only
the clients you could salvage from your former job? You
don't have to be specially clever to see, that this would
be a high risk strategy. Even if your ambitions for your
company are limited, you will have to acquire, in the
medium to long term, some new clients.
Having started with few clients from
which you need to grow, an Internet presence suddenly
becomes an important issue. There is no doubt, the
internet is the medium with which you can create an
almost instant business presence. The Internet
is also a medium with which you can exploit the excellent
customer relationship, you have with your initial
clients. How else could you tell prospective clients
about what you can do and how you can improve their own
business? It is like having a permanent
advertisement in a nationwide and
your site generally known, on major search engines, will
take time and will be a difficult task.
But there are ways to overcome and help with that. Some
products, we show will help you
with that. Because it takes time, starting your Internet
presence early in your business life cycle, will be
Our suggestions shown below are not only
for an Internet related business. They can be used for establishing
an Internet presence for any business.
If, on the other hand, you want to start
an Internet business, where you sell goods and
services through the Internet, you have to be far more
deliberate in how you approach this issue. Whether you
will make money with that, is another question. However ,
can make money fastest and with an absolute
minimum cash investment.
There is no guarantee that you will
succeed and anyone telling you, that it does not require
some serious effort to set up, is "bending the
truth more than just a little". The amount of
money you can make with an internet business will vary
with your effort, the products or services you select and
various other factors. In that respect the
Internet is not different from any other business.
Let us summarize
what you need to start an Internet business:
require a lot of effort, so called sweat
equity! This is especially true in
the early stages. You could likely have a more
relaxed business life later on, when you have set
everything up and when you mainly keep the
operation running smoothly.
require persistence and tenacity,
discipline and thoroughness. You have to
be optimistic, but not
require very little money to start the business.
In the end, a lot has to do with your
personal effort and investment of time and
you cannot put a price on that. Your
desires and aspirations will determine this.
financial investment is, however, something quite
different. There are, obviously, many ways to do this,
but the one, with the products we we outline below, we
know, works. It is made up of the services and associated
costs shown below.
up and maintaining an Internet Site with your own Domain
to register a domain name. One
reliable company is
directnic.com - annual
fees for a domain costs $15.00 a year and
if you want the advertising banner removed (you
will need banner free hosting) it
will cost another $15.00. The
site is easy to use, clean and also offers a
simple web builder. You can leave your
website on their server and as long as you keep
it reasonably small (15-20 pages), it will be
fine there. The support by this
company is superb. This is excellent for a
start-up and you save yourself the money for the
ISP below, because directnic is your
ISP. They also have a site builder to create your
website and they have a site submission program
so you can start submitting your site to the
search engines. They also offer a Premium
Service for around $12.00 per quarter with
more than enough e-mails and disk space for any
(per year) Domain name
registration only US$ 15.00 per year or $12.00
per Quarter for Premium Service
grow, you will need a reliable ISP
(Internet Service Provider, where you
"host" your website - you will leave
the domain registration with directnic). There
are numerous good ones available. The ones we
have experience with are:
XO offers a webbuilder
(where you can build your websites. It is very
easy to use and saves you the costs of having to
purchase something like Front Page) They have
hosting packages available from, monthly
$15.95 to 375.00. The $15.95 package
(2000mb/20 e-mails) will be enough for most
people. They are
iPowerWeb is an
excellent hosting company. They offer you a
monthly subscription for US$ 5.95 per
month, if you pay one year in advance,
and no set up fee. You will get 2000mb, 500
e-mails, SSL, a marketing package, statistics and
lots more. It is an outstanding deal. Marketing
and search engine submission. Very reliable.
Netfirms Web Hosting is a
company specializing in hosting small businesses'
web sites.They offer you a monthly subscription
for US$ 8.95 per month, if you
pay one year in advance($107.40), and no set up
fee. You will get 2000mb, 100 e-mails, a website
starter CD and lots more.
PowWeb Hosting- 2,000 MB + 2 Months FREE! - $7.77/month! . The
subscription is only $7.77 per month
and you get 2 months free if you pay a year in
advance. PowerWeb offers a site builder and a
marketing package. A good reliable company. They have always
Premium Web Hosting for as low as $2.50/mo. They
offer plans from US$ 9.95 per month
with 500 Mb/5000mb per month/75 pop3 e-mail
accounts. One interesting special offer is that
you can host 6 domains for only US$ 14.95 per
your-site.com - Fast, Reliable Web Hosting - $5.00/mo This
company offers 50 Mb and 6 Gb of traffic for US$
5.00 per month. There is free set-up
provided you pay a year in advance. The 25 e-mail
accounts should be more than enough.
HostRocket.Com - Web Hosting
company offers 1000 Mb and 5 Gb of traffic for US$
6.95 per month (two year contract -
otherwise $14.95) with no set-up fee. There is
free set-up provided you pay a year in advance.
Offers from Hosting
Companies constantly change and it is worthwhile
to look around, before you commit yourself.
Generally, the best deals require one year
payment in advance.
US$ 60.00 - $299.40
should have an autoresponder. Most of
the web hosting companies above offer one as part
of their package. But, if you want to get more
sophisticated, or when your site picks up traffic
( you can argue that, you have to have a good
autoresponder and mailing list/client manager
otherwise your site will never pick-up traffic!
This is a valid argument!) you would consider
someone like aWeber who
offers an integrated suite. aWeber also
offers some interesting articles on the subject.
company is "getresponse.com".
The offers are rather similar and reliability and
support is very good with both companies.
if you pay monthly)
to create and Sell Products On-line (US$127.00),
and The Lazy Man's
Guide to Online Business (US$
Accounting System or the QuickBooks Accounting System
want to increase your Web Site Traffic through
better positioning in Search Engines, a WebPosition
Gold makes it easy to monitor
your search positions & to improve your
rankings! Don't be buried in last place, move up
to first place!
approximate First Year
Start-Up Costs for a
potentially successful Internet Site (or less
than US$ 61.00 a month)
(affiliate site - with lowest ISP
that you create something with which you can potentially
earn several tens of thousands a month, this is
an amazingly low amount. Moreover, the total start up
costs do not all come up at the very beginning, but are
probably spread out over three or six months.
the aspects you have to consider is that when you have a
web site, you will have to maintain it and keep it up to
date. The Internet is full of "site-cadavers",
web sites that have not been maintained. The maintenance
might be easy, if the site is simply a "I-am-here-and-see-what-we-do"
site. Regular check and update every two month will be
sell over the web, then the parameters and efforts needed
to maintain the site are obviously quite different!